Zaha Hadid and Pharrell Williams for adidas

Well this is an interesting collaboration – Iraqi-British architect Dame Zaha Hadid is collaborating with Pharrell Williams on his Adidas “Supershell” collection!

Known as the ‘Queen of the curve’ in the industry, she’s incorporating her love of curves into the rubber toe caps of the trainers.

Williams said, “I’m a huge fan of Zaha’s, I’ve always been. She’s one of the most talented architects of our time and history in my opinion. The kinds of shapes and kinds of structures that she transcribes from her mind’s imagination-I think that Zaha’s designs are just like her buildings, they augment reality forever. And I feel like with the Supershell, she created, while using the dimensions of the shoe, cast shadows that weren’t necessarily there.”

She said the reason she liked working in fashion was because it “contains the mood of the moment, like music, literature, and art, whereas architecture is a very long process.”

I have my eyes on a white pair!



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