Superdry AW2013 collection

Last wee I went along to the Superdry store at The Dubai Mall for the launch of their Autumn/Winter 2013 collection.Rushing there straight from work it was a world away from the office with break dancers, live street-style artists and a DJ.

We were treated to strawberry and lime mocktails, mini fish and chips and an ongoing playlist of great tunes.

The collection is well worth a browse too. Probably known best for its t-shirts and hoodies (which admittedly are super soft!!) the beach wear is also now on my wish list – my friend even picked up a bikini on the evening!

The interior of the shop feels more like SoHo, New York than swanky Dubai Mall which makes for a nice change. The walls are bare brick with an unfinished industrial-looking ceiling and my favourite feature – the glass jar chandelier.

All in all a fun event – and we may have had a cheeky macaron from Laduree on the way out of the mall…!

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