We all love a pop up shop and while they took off and overnight seemed to be (literally) popping up everywhere, they are still incredibly popular.
They’re a great way for brands to test out an area/audience/collection without the full commitment and cost of a permanent store and for us as shoppers they offer something a bit more fun. Not to mention the limited time only which makes anything sound more exclusive!
The latest in the pop up trend is from Shoreditch Muse and The Press Room.
Running on both 21 and 22 February from 2-10pm, Shoreditch Muse @ The Press Room will bring together independent fashion and accessory brands from around the world.
Set to be a monthly shopping event, this month it will be held at Capital D Studio in Al Quoz.
It’s in my diary – put it in yours and you can look forward to browsing unique designers, a DJ and live artwork stations.