Selfridges Denim Studio

When is denim not in fashion? I can’t think of a year when I haven’t had jeans in some shape or style in my wardrobe.And yet every magazine I’ve read recently is trying to tell me that 2013 is the ‘year of denim’.

While I’m not quite convinced of this, every year is a year of denim, the new Denim Studio at Selfridges is pretty exciting!


The Denim Studio opened in May this year and features over 600 bands, stocking  a whopping 11,000 pairs of jeans.

There are jeans from a huge range of brands from Primark (!) to J Brand. The studio also sells one-off designs and designer collaborations.


So all in all – a pretty good one stop denim shop!

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