& Other Stories is the latest launch from our Swedish friends at h&m.
“Today, a woman with a love for fashion creates her own style.”
Launched a couple of weeks ago in London, Berlin and Copenhagen & Other Stories offers easy to wear clothes, much like h&m but a bit more upmarket – although still high street. So…I haven’t explained that very well at all!
Suffice to say it’s yet another great collection from the brains behind Hennes & Mauritz.
“Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.”
I’ve waited a couple of weeks as I can’t bear the crowds of Central London when a new store opens but I’m looking forward to checking it out very soon.
In the meantime here are a few bits that caught my eye from the online store!