Matthew Williamson has teamed up with Swedish high-street brand Lindex to design a range of womenswear and clothes for kids.
Available from 4 October, Karlie Kloss was specifically chosen by Williamson to model the range.
“This collection was really about capturing the DNA of my main line,” Williamson said. “I wanted to include lots of great pattern and colour, but do it in a very wearable way. The theme is loosely based on the idea of the English rose. I imagined the wearer in a fantastic, slightly decayed stately home in the English countryside for a long weekend.”
As well s Karlie Kloss, Williamson also features in his own adverts for the firs time.
“I’d put my name and designs behind the collection, so when Lindex ran me through the ideas for the shoot I just thought we should go for it,” he said. “Despite the number of shoots I’ve done over the years, it’s still something I’m not entirely comfortable with and I don’t think it will get any easier with age.”